Blogs > The Examining Room

The latest in medical research, news and commentaries, from New Haven and around the world.

Tuesday, August 2, 2011

Yale report: Coke gets around no-ad pledge by putting sodas on "American Idol"

Coca-Cola and other snack food and beverage companies have promised not to advertise to children, so Saturday morning cartoons are free of such commercials. But a new report by the Rudd Center for Food Policy and Obesity says that by using product placements on shows such as "American Idol," kids are getting Coke's message loud and clear. The Rudd Center has done a lot of work about how sugar-sweetened sodas and junk foods lead to obesity, diabetes and other problems. Read the full story.